Reading between the Lines with Merseytravel
For those of us who get on board a bus or train on a regular basis, you'll know that the journey can get a bit tiresome at times once you've gazed out of the window at the same sights. The daily commute offers the ideal chance to escape, if not the monotony of physical surroundings then most definitely into the unchartered territory of the imagination. Plus, in this mile-a-minute world, time spent on public transport may be the only chance some of us get to grab a bit of 'me' time, as well as a book.
We're excited to hear that Merseytravel are making the most of the commute with their Reading between the Lines campaign, which is encouraging people to use travel time to read and relax. It's estimated that the average public transport user spends four hours a week travelling, which is a great chunk of time to make your way through a novel. The campaign is also highlighting the advantages of public transport over driving as it affords so much vital time to unwind with a book - surely a much better way to start the day than getting road rage.
Further details about the campaign will be appearing around the Merseytravel network in the coming weeks. Readers can also join Merseytravel's virtual book club on Twitter with the chance to win a Kindle each month.
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